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Muhammad Shoaib Ali

Owner
sabature
Address
Industrial Area 1, Sharjah, United Arab Emirates, 33734
Telephone
00971505371637
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Muhammad Shoaib Ali
SUMMARY OF QUALIFICATIONS       Extensive product knowledge coupled with creative ideas for product applications and a solid history of marketing campaign success rates. Proven ability to develop marketing potential in new market areas. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. Productive and efficient work habits without supervision. Self-motivator with high energy. My specialties include Marketing Strategy Development, Sub-Conscious Marketing (Subliminal Message Marketing), Account Management, Team Management, Online Marketing, Online & Print Press Release Development, Search Engine Marketing, Search Engine Optimization.     EMPLOYMENT HISTORY         Marketing Consultant Jan 2007, Apr 2008   The ASCALA Group Of Companies ·      Providing support to the Account Manager during sales calls to clients, by helping clients identify their Marketing needs and requirements, present solutions and advice to the client based on the result of the discussions. Develop the marketing solution and present it to the client. ·      Provide insight to the client’s requirements and needs during the brainstorming session with the creative team. Eliminate incompatible or unsuitable ideas presented by the creative team. Plan, organize and assign the resulting approved ideas to the various sub-teams. Manage and schedule the timeline based on the feedback from the various sub-teams. ·      Manage client’s expectations on the deadlines of the deliverables; negotiate with the clients if the deadlines do not fall within the clients requirements.  ·      The key driver for the above activities for three companies within the group.    In Addition ·      I successfully completed the Advanced CMS Build training (Web Development). ·      Increased website traffic from an average of 3000 hits to an average of 100000 hits on the web properties by using Search Engine Optimization techniques. ·      I have written and published over 2000 articles, averaging 1500 to 2000 words each, both for clients and for the group on use on its web properties and as press releases that were regulated online.     Marketing Consultant Feb 2006, Jan 2007   Al Ghantoot Group Of Companies ·      Marketing consultant for four companies within this group. ·      I was brought in to startup the marketing department. ·      Wrote the marketing policies for the group and setup internal marketing processes and developed marketing techniques. ·      I provided marketing consultation to my internal customers, devised and implement marketing solutions and created marketing packs. ·      Responsible for the manpower requirements for the marketing team and I assign work and timeline to the team members. Also responsible for tracking the progress and ensuring that plans are carried out smoothly and on time. ·      Work with the sales team on the client’s feedback obtained from an independent marketing research company, revised the marketing plan to ensure better targeted and more effective marketing campaigns. ·      In addition to my marketing roles, I was also involved in improving the group’s internal processes for contractual businesses. I convinced the management to hire a lawyer to create formal contract templates for the entire group, proper contract management processes, contract approval procedures and contract processing processes. ·      I was also responsible for setting up the internal communication lines between the various subsidiaries and departments.       Marketing Manager   Apr 2004 – Feb 2006   Al Basra Auto Spare Parts Co. L.L.C. ·      The company was expanding its markets into C.I.S. and the African Continent. ·      Developed the marketing strategy for the company’s new strategic push into C.I.S and African Countries. ·      I was responsible for developing the marketing solution that includes selecting the medium of advertising, the frequency and timing of the advertising, the format of the advertising and creating presentation packs for the sales call. ·      I was also involved in supply chain management, where I presented to the management of the need to increase the number of suppliers. With the expected increase in sales, the current sole supplier for the company was inadequate and we increased the number of suppliers to three.       EDUCATION       University of Wollongong in Dubai                                                                      Jan 2003- Current   Major in Marketing I have fulfilled the requirements for graduation. ·      President of the Advertising & Marketing Club. ·      Head of the Design Team of the Connexionz Club. ·      Brainstormed & designed logos, posters & flyers for various events held at the University of Wollongong in Dubai. ·      Developed the marketing plan for the Write 2 Win competition held at the University of Wollongong in Dubai. ·      Organizer of the charity walkathon held at Knowledge Village by the University of Wollongong in Dubai. ·      Developed the marketing plan for the Charity Run organized by the Connexionz Club.     LANGUAGES KNOWN   Urdu (fluent), English (fluent), Hindi (fluent), Arabic (Basic)     INTERESTS & HOBBIES   I have been featured in magazines and news papers for following my interests and hobbies for mainly art and music however my interests and hobbies also include painting, photography, art sciences, designing, composing music & playing guitar, reading, writing and researching new web technology and its impact on marketing.
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